Human Connection
P&G products are seen as mundane or the normal for customers. They blindly buy what they know and only if their stock is depleted. This translates to how humans often overlook human connection until we need it.
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Our brands are trusted in millions of living rooms, kitchens, laundry rooms, and bathrooms—and have been passed down from generation to generation. We are the people behind the brands you trust, and we’re committed to making peoples’ lives better in small but meaningful ways, every day.
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P&G products are seen as mundane or the normal for customers. They blindly buy what they know and only if their stock is depleted
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Problem - Humans have a lot more in common than they realize but fail to see because of their differences
Advantage - P&G has a large portfolio of brands that allows them to connect to individual customers that use these specific products. Utilizing each brand to connect with specific consumers, makes it easier to connect.
Insight - When the world is full of problems, the human impulse is to blame others than to come together
Strategy - Utilizing P&G’s brand portfolio we can show that human beings have a lot in common which is often overlooked
Out of Home
Out of home executions with ask thought provoking, conversation starting, prompts. Whether they ask other people, friends, family, or even themselves, it is important to have people reflect and think about ways we can all be similar.
Utilizing P&G’s unique and wide brand portfolio, they are able to create brand specific questions that align with those particular brands. For example, someone who became a new parent would resonate with Pampers more than a 20 year old college student. Each brand will have the opportunity to connect with their customers based on the brands connection to the consumer.
Out of Home
MetroCard allows businesses to advertise on MetroCards as part of a campaign that promotes their brand and offers a unique experience for riders. Utilizing this promotion, P&G will print thought provoking questions on MetroCards and other subway transits like the MBTA.
Television Spot
A two minutes television spot that encapsulates the idea that even through hard ship and divide, connection brings humans together.