• Deepfakes use a form of artificial intelligence called deep learning

• Generated by machine-learning algorithms combined with facial-mapping software

• Used to make fake events & generally meant to be deceptive

• 550% increase in deepfake videos since 2019

• Deepfake pornography makes up 98% of all deepfake videos online

• 99% of individuals targeted are women

• Takes less than 25 minutes and costs $0 to create a 60-second deepfake pornographic video

Problem:

The manipulation of video, audio, images, and text for nonconsensual explicit use is dangerously increasing as generative AI becomes more available, but people are unaware or don’t know how to respond.

Insight:

People turn a blind eye to the dangers of the world because they never think it’ll happen to them until it does.

Advantage:

Because Pornhub is one of the biggest mediums for this problem, it can also provide one of the biggest solutions.

Strategy:

Collab of Pornhub with TrueMedia adds the shock value to convey a compelling message to counteract the growing issue of non-consensual use of deepfakes in explicit content.